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Performance Improvement Office

Governor’s Customer Service Initiative

“Marylanders expect the best possible customer service from their state government, and that is exactly what they deserve.”

– Governor Hogan

Early in 2016, as part of the Hogan-Rutherford plan for regulatory reform, Governor Hogan tasked all state agencies to set a new standard and change the culture throughout government to improve services for all Marylanders. Specfiically, the Governor’s Customer Service Initiative focuses on three core results for the citizens of Maryland:

A renewed focus on a strong service culture in state agencies
Improved customer service training for Maryland state employees
The establishment of customer service performance metrics


To date, Marylanders have submitted over 471,529 survey responses providing the Governor with feedback about their customer service experience with the state. The Governor’s Office of Performance Improvement utilizes this feedback to assist agencies to implement performance and process improvements, while answering Governor Hogan’s call to recognize and celebrate exceptional customer service.

We collect feedback from three sources. One of them is from survey links in every Maryland employee’s email signature block and in various places on agency websites with the Give the Governor Your Feedback logo. The second source is from online transactions. When a Marylander completes an online transaction, the NIC Maryland survey link is provided. The third source is on Maryland Business Express where survey links are available for businesses to provide feedback.

Our Customer Service Promise serves as the basis of all interactions between state employees and customers.

The State of Maryland pledges to provide constituents, businesses, customers, and stakeholders with services in the following manner:

  • Friendly and Courteous: We will be helpful and supportive and have a positive attitude and passion for what we do.
  • Timely and Responsive: We will be proactive, take initiative, and anticipate your needs.
  • Accurate and Consistent: We will always aim for 100% accuracy, and be consistent in how we interpret and implement state policies and procedures.
  • Accessible and Convenient: We will continue to simplify and improve access to information and resources.
  • Truthful and Transparent: We will advance a culture of honesty, clarity and trust.​

“One of the ways to improve our customer service culture is to recognize and celebrate members of our team who have gone above and beyond the normal service expectations to solve problems and to improve the services that we deliver in a manner consistent with the values embodied in our customer service promise.”

– Governor Hogan

Customer Service Hero Awards

Maryland State Department of Assessment and Taxation – Jaimonese Clark

Maryland State Department of Assessment and Taxation – Silma Raymond

Maryland State Police – Forensic Sciences Division

Maryland Department of Transportation, Motor Vehicle Administration – Natasha Jones and Jessica Mencos

Maryland Department of Health, The Office of Controlled Substances Administration – Sandra Cobb

Maryland Department of Natural Resources, Forest Service – Brian Stupak

Maryland Department of Health – Audrey Clark and Christine Farrelly

Maryland Department of General Services – Frank Pullifrone

Maryland Department of the Environment – Lean Techniques Improved Customer Service

State Department of Assessments and Taxation – BusinessExpress Streamlines Registrations for Business Owners and Improves the Customer Experience

Statewide Customer Service Annual Reports

Here are the links to all the Statewide Customer Service Annual Reports:

Click here to see the Governor’s Customer Service Initiative 2022 Annual Report​
Click here to see the Governor’s Customer Service Initiative 2021 Annual Report​
Click here to see the Governor’s Customer Service Initiative 2020 Annual Report​
Click here to see the Governor’s Customer Service Initiative 2019 Annual Report
Click here to see the Governor’s Customer Service Initiative 2018 Annual Report
Click here to see the Governor’s Customer Service Initiative 2017 Annual Report

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